BMA | NYC :: Ace Awards

Business Marketing Association of New York's 2010 ACE Awards
Recognize Top Business-to-Business Campaigns
Best of Show Awarded to IBM's 'The Smarter City Online' Campaign

NEW YORK, June 23, 2010 - The Business Marketing Association of New York's annual ACE Awards presentation, held last night at Scandinavia House in New York City, saluted the year's top business-to-business (B2B) creative campaigns and executions. With honors going to agencies of all sizes, as well as top corporations, this year's ACE Awards highlighted the strength and innovation in the evolving B2B segment and the breakthrough work that continues to define this industry.

The Awards were introduced by Eileen Zicchino, Chief Marketing Officer, J.P. Morgan Treasury Services. They were co-presented by John Derbick, AVP Global Brand & Marketing Services, MetLife, and Michael Ruby, Associate Creative Director, Stein Rogan + Partners.

The 'Best of Show' award went to IBM for its "Smarter City" online campaign, which is focused on helping cities around the world better understand, interconnect and manage core operational systems such as transport, communication, water and energy. BBDO, the recipient of six awards, was named Best of Show runner-up for its "Scarecrow" TV spot for GE smart grid technology.

Mobium, a full-service integrated business branding and communications firm, took home the most ACE awards of the evening with 27 in total. The firm swept the print advertising, single ad category for a campaign of $250,000 and under for the "All the recognition you deserve," "Aprimo Omniture" ad" and "Moog Windpower" ad." PJA Advertising and Marketing took home 13 awards and received Best of Show honorable mention for its "Hash It Out" social media campaign for Novell. This campaign was also honored in the new category of Best Social Media Brand Campaign.

In addition, Stein Rogan + Partners and Doremus both received seven awards and Gyro:HSR Inc. was awarded five. Eric Mower and Associates' work for GE received top honors for Best Print Campaign with a budget $250,000 and under and was honored with three additional awards.

"The ACE Awards are the premier B2B creative awards competition and this year's winners are true symbols of achievement and leadership in the business-to-business sector," said Ned Clausen, BMA NY executive director. "Thanks to our judges and sponsors for helping us to make this year's event a resounding success."

This year's ACE awards had more than 40 categories including integrated marketing; online marketing; print, TV and radio advertising; website creation; branding; public relations; and event and tradeshow marketing. New categories in social media and search engine marketing were added. A complete list of ACE Award winners can be found at http://www.bmanyc.org/bmanyc/aceawards2010.

Sponsors for the 2010 ACE Awards are: PR Newswire (Cocktail Reception), American Express OPEN, Bloomberg, and Businessweek (Venue), Verizon (Trophies), The Ashway Group (Program Design), Print Cottage (Program Printing). Media sponsors include: BtoB Magazine, Crain's NY, Forbes and The Wall Street Journal. Stein Rogan + Partners developed, created and designed the Ace Awards marketing campaign.

About The ACE Awards
The Business Marketing Association of New York's annual ACE Awards are the premier business-to-business marketing awards competition recognizing the year's top creative campaigns and executions on a global basis, the inspired talent who conceived them, and the agencies and clients who have successfully elevated brand and driven demand. For more than 28 years, the BMA of New York City has brought together the industry's creative elite in what The New York Times has hailed as "one of the industry's best creative awards."